NORTHERN FACES ANNOUNCE NEW ALBUM; RELEASE “FIRECRACKER” MUSIC VIDEO

Northern Faces premiered the vibrant new video for their infectious single, “Firecracker”, today via PopMatters. “Firecracker” exemplifies the band’s dynamism as songwriters, as well as, their talent and creativity as musicians. It is an ethereal, guitar-centric anthem that incorporates elements of modern indie, folk and classic rock to create a diverse track that became a fan favorite on the band’s recent tour with Electric Six and during their appearance at Firefly Music Festival last month. The video plays to “Firecracker”’s psychedelic undertones creating a colorful visual behind the band’s performance. You can watch it now on YouTube and the song can be streamed on Spotify as well.

Bryan Shortell (Vocals/Guitars) about “Firecracker”:

It’s about feeling like your fire for something might be slowly fading out, and that it might be your fault. It could be a passion, a relationship, or a specific chapter in your life. It’s that self doubt that can come in waves, and the whole thought process that goes along with that. When you begin to doubt your own direction, it’s easy to assume others around you are doubting you too. Firecracker is about feeling that pressure, anxiety, and paranoia. It’s sort of a strange feeling thinking “the whole world is against me…including me.”

The “Firecracker” video was released in celebration of the announcement that Northern Faces’ highly-anticipated sophomore Equal Vision Records full-length, Fingers Crossed, will be released on August 24th. Fingers Crossed is the rare record that manages to be diverse while still feeling incredibly cohesive. It still holds the massive pop hooks that has drawn so many fans to the band in the past, but a new more personal writing approach has allowed for the poppier elements of the band’s sound to come across as more organically. As Shortell points out “this record captures who the band is at this point in our lives. It’s like a tattoo, whenever we go back and listen to it in the future, it’ll evoke a vivid memory of who we were when we were writing it”. You can pre-order Fingers Crossed now and look for the band to be back on the road later this year.

Fingers Crossed Tracklisting
Settle Down
Messin’ With Me
When I’m With You
All I Know
Coming Back Around
Renegade
Firecracker
Wildest Thing
Find Your Mind
Yesterday

Northern Faces fuse impossibly catchy hooks and melodies, unparalleled harmonies, blues-influenced instrumentation and a modern pop sensibility into a sound that feels both familiar and inherently unique. With over 6 million spins on Spotify and a performance history that includes shows and tours with a wide array of acts including The 1975, Royal Blood, Cage The Elephant, Awolnation, The Dear Hunter and X Ambassadors, Northern Faces are poised to take a well-deserved step forward into the mainstream with the release of the new record later this year.