Set It Off premeire “Why Worry” music video on, new album out today!

Tampa, FL-based pop outfit Set It Off is premiering their new music video for lead single “Why Worry” today via FUSE! The video was filmed in New York City with director Rob Soucy (Azealia Banks, Alkaline Trio) and can be seen HERE.

Set It Off’s new high-energy sophomore full-length, Duality, is also out today and available digitally through iTunes, AmazonMP3, Google Play and more and at physical retailers such as Best Buy, FYE, Newbury Comics, MerchNOW and more.

“We actually started creating the concept for the “Why Worry” video while we were still in the studio,” reveals vocalist Cody Carson. “This song very much embodies duality in the actual characteristics of the music itself, and knowing that this was going to be the first single and that the album is called Duality, we wanted to really drive that point home. So that explains the “Good Cody” and “Bad Cody”, the light side of the crowd and the dark side of the crowd, as well as the contrasting moods in the verses and choruses. Also, pay attention to the hand motions in the chorus on the words ‘why, why worry at all’ (we made our own NSYNC-esque choreographed move) and also the hand symbol we create at the beginning and end of the video…I present to you the duality diamond hand symbol, when I throw it up it shows, I want to see you do it right back!”

Set It Off will head out on a mini tour of in-store events in Orlando, Alpharetta, Woodbridge and Long Island, just before the start of the Black Mass Tour where they will be performing alongside Black Veil Brides and Falling In Reverse. The massive full US tour will kick off on October 21 in Niagara Falls. All upcoming tour dates can be found below.

Early reviews from Big Cheese Magazine and Alternative Press rave on the band’s lead single “Why Worry” respectively noting that the song “will have Fall Out Boy quaking in their boots” and that it’s “one of the best pop songs you’ll hear all year.” Music Connection similarly boasts that Duality is “not only a shining moment in their career, but a shiny piece of pop perfection,” while Kerrang! awarded the album a perfect score of 5 out of 5 and declared that “Set It Off have created their own sub-genre in an oversubscribed pop-rock scene and absolutely nailed it.” Substream Music Press too vouches that it’s sure to please both “longtime fans of the band, as well as pull in an overwhelming flock of newcomers to boot,” as Rock Sound ensures: “Every song here is precisely constructed and delivered with nothing but the purest showmanship. A late contender for Album Of The Year? Absolutely.”

Set It Off
Oct 15 Orlando, FL @ Park Ave CDs – 6pm
Oct 16 Alpharetta, GA @ FYE: North Point Mall – 6pm
Oct 19 Woodbridge, NJ @ FYE: Woodbridge Center Mall – 3pm
Oct 20 West Babylon, NY @ Looney Tunes – 6pm

Black Veil Brides w/Falling In Reverse, Set It Off and Drama Club
Oct 21 Niagara Falls, NY @ Rapids Theatre
Oct 22 Columbus, OH @ The LC Pavilion
Oct 23 Green Bay, WI @ Phoenix Club*
Oct 24 St. Paul, MN @ Myth
Oct 25 Chicago, IL @ Riviera Theatre
Oct 26 Ames, IA @ The Maintenance Shop*
Oct 27 Denver, CO @ The Fillmore Auditorium
Oct 30 Las Vegas, NV @ House of Blues
Oct 31 Tempe, AZ @ The Marquee Theatre
Nov 01 Los Angeles, CA @ Wiltern Theatre
Nov 03 San Francisco, CA @ The Warfield
Nov 05 Portland, OR @ Roseland Theater
Nov 07 Seattle, WA @ Showbox SODO
Nov 08 Spokane, WA @ Knitting Factory Concert House
Nov 09 Boise, ID @ Knitting Factory Concert House
Nov 10 Salt Lake City, UT @ The Complex
Nov 12 Kansas City, MO @ Uptown Theater
Nov 14 Indianapolis, IN @ Egyptian Room at Old National Centre
Nov 15 Royal Oak, MI @ Royal Oak Music Theatre
Nov 16 Cleveland, OH @ Agora Theatre
Nov 17 Pittsburgh, PA @ Stage AE
Nov 19 Philadelphia, PA @ Electric Factory
Nov 21 Stroudsburg, PA @ Sherman Theater
Nov 22 Worcester, MA @ The Palladium
Nov 23 New York, NY @ Best Buy Theater
Nov 26 Portland, ME @ State Theatre
Nov 28 Clifton Park, NY @ Upstate Concert Hall
Nov 29 Silver Spring, MD @ The Fillmore Silver Spring
Nov 30 State College, PA @ The Arena*
Dec 02 Louisville, KY @ Expo Five
Dec 03 Atlanta, GA @ The Tabernacle
Dec 04 Orlando, FL @ House Of Blues
Dec 05 Charlotte, NC @ The Fillmore Charlotte
Dec 06 Norfolk, VA @ The NorVa
Dec 08 Grand Rapids, MI @ The Orbit Room
Dec 09 St Louis, MO @ The Pageant
Dec 11 Houston, TX @ Bayou Music Center
Dec 12 Dallas, TX @ South Side Ballroom
Dec 13 San Antonio, TX @ Backstage Live
Dec 15 Albuquerque, NM @ Sunshine Theater
Dec 16 Tucson, AZ @ Rialto Theatre
*Set It Off only